Certificate Course in Essentials of Marketing Management

Next Training Program Scheduled

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We invite you to participate in a training program on 

Essentials of Marketing Management 

 being held during February

2015 at FAPCCI

Details of the course are as given below:

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The Federation of Andhra Pradesh

Chambers of Commerce & Industry

Empowering Industry, Commerce and Trade

Certificate Course

In

    

        

             Essentials of Marketing        

Management

February 11-14, 2015

From 04.00 P.M. to 06.00 P.M.

At J. S. Krishna Murthy Hall, FAPCCI, Hyderabad

Course Fee:   Rs. 2,500/ (Inclusive of Service tax @12.36%)

The course will cover the essential elements of Marketing Function and process of marketing products and services. In addition to covering basics of Marketing products ,this course will  cover areas Different types of Markets, Basic Marketing Concepts, Know your Market/Customer (KYM/KYC), Customer Relation Management(CRM), Market Planning, Market Segmentation, Demand Forecasting, Dealing with competition in Markets, Steps in Brand Development, Different Marketing Strategies, Market Surveys & Research and Marketing of Services. This course will also touch basics of Rural Marketing, Retail Marketing, Export marketing,  Industrial Marketing, E-marketing (Tele marketing), MIS Reports and other related topics.

This course will be useful to Executives involved in the functions of Sales, distribution, after sales and marketing functions in Industrial concerns and business organisations to understand & improve their functions/ performances. Students pursuing Degree/PG/Management studies may find this course useful to improve their employment prospects. This Course is also recommended to Chief Executives as well as Managing Directors, full time Directors and General Managers of Micro, Small and Medium Enterprises to enhance their overall knowledge and skills.

                          For further details & registration, please contact

Sri J.R. Kumar, Faculty Director,

Mobile: 98859 21599; E-mail: jrkumar@fapcci.in; info@fapcci.in;fapcci.jrkumar@gmail.com

Phone: 040-23395515-22; Fax: 040-23395525.